Zoellner Design Co., founded by Jason and Teresa Zoellner with their daughters Abigayle and Lilly, showcases the best of Nebraska’s charm. With a unique blend of coffee, home design, and décor, Zoellner Design Co. is a testament to Nebraska’s vibrant business spirit and exceptional community support. Terasa Zoellner talks about their success and why Beatrice is the perfect place to call home for Zoellner Design Co.
Q– Why did you choose Beatrice as your new home and place to own a business?
A- “Beatrice truly picked us! Our family migrated from western to eastern Nebraska over the years. When the Ford Dealership in Beatrice came up for sale, my husband, Jason Zoellner, bought it in May 2020. As we visited Beatrice to check on the dealership and our new home, we admired the charming green building on 6th and Ella. Two years later, when the Lang Building came up for sale, I knew instantly I wanted to expand our business footprint and bring Zoellner Design Co. to life.”
Q- Experiences owning a family business in Nebraska?
A- “Teresa’s dream of owning a home design store, initially called ‘The Sand and the Sea’ after my daughters’ eye colors, took shape when the Beatrice building became available. With both daughters eager to join, the store was named Zoellner Design Co.” Daughters Abigayle and Lilly helped turn the vision into a reality. Abigayle, with a degree in Art and Advertising from UNK, and Lilly, with a business degree from UNL. “Our family business journey feels natural, given Jason’s background and our extended family’s involvement in the car industry. Working together as a family involves clear communication and shared passion, which drives us.”
Q- Describe the Beatrice & surrounding communities?
A- “We love Beatrice and its neighboring communities for their small-town spirit and strong values. Despite being close to Lincoln, these towns maintain a sense of community that’s deeply rooted in generosity. The support we’ve received has been remarkable, with customers traveling from Lincoln, Omaha, Kansas, and beyond. The encouragement from the Chamber of Commerce, fellow small business owners, and our social media followers has been invaluable. Seeing old family friends visit has been particularly special, and we are deeply grateful for the community’s kindness.”
"We love Beatrice and its neighboring communities for their small-town spirit and strong values. Despite being close to Lincoln, these towns maintain a sense of community that's deeply rooted in generosity. "
Q- How does Nebraska provide opportunities for small businesses?
A- ” Especially in smaller communities, Nebraska is full of successful small businesses thanks to initiatives like grants, the Nebraska Passport program, and community organizations, and events. We truly appreciate the support and opportunities Nebraska offers, which contribute significantly to our success and growth.”
Q- What’s next for Zoellner Design Co.?
A- “Growth is our goal! After opening in February and navigating the initial learning curves, we’ve added passionate staff and are excited about expanding our branding. We’re refocusing on our in-home interior design services and aim to build strong relationships with clients to help them create their dream spaces.”
Q- What is the best part about Nebraska?
A- “Without a doubt, it’s the people! Nebraskans are known for their kindness, trust, and warmth. Living here means enjoying safety, freedom, and genuine connections. Nebraska offers much more than corn and cows—its potential for economic growth, cleanliness, affordability, and quality of life make it an excellent place to live and run a business. We are proud to call Nebraska home. ‘There’s no place like home!'”
