A man smiles while getting a coffee from a barista at a cafe.

Live

The Part Where Living Gets Good

Choose your pace and place — whether it’s the big city buzz of Omaha, the thrill of a big college town like Lincoln, or the charm of a small town with a single stoplight and a pie festival, relocating to Nebraska is easy.

With housing costs below the national average and budget-friendly living, life in Nebraska stretches your paycheck and your free time.

Speaking of paychecks, Nebraska’s job market has a low unemployment rate and offers some of the best job opportunities in the nation. But The Good Life is not just about the day job. We rank among the most giving states in the country, with an exceptional percentage of our population engaging in volunteerism.

Add in top-tier K–12 schools and communities where neighbors actually know your name (and probably your dog’s), and you’ve got a lifestyle that’s as practical as it is heartwarming.

In short: Real people. Real values. And real good living.

The Good Life Stories

World’s Largest High School Rodeo Event Returns to Lincoln
Read More
News, Spotlights

World’s Largest High School Rodeo Event Returns to Lincoln

A Rodeo Unlike Any Other Brings Entertainment and Economic Impact to Nebraska   Cort Jones remembers the sting he felt in defeat at his first high school finals rodeo. On a team of five cowboys, his job was to rope the steer’s back legs. Jones’ horse stumbled when he made the attempt, and he missed […]

Read More
Sandhills Open Road Challenge Brings Racers, Families, and Economic Development to Arnold
Read More
Hometown Highlights, Spotlights

Sandhills Open Road Challenge Brings Racers, Families, and Economic Development to Arnold

A Texas driver of a Dodge Viper ACR waits at the starting line while SORC tech director Jeff Preson directs them (photo courtesy of Jessica Tickle).   When Joe Shown inches his Corvette to the starting line at the Sandhills Open Road Challenge, he pinches his wrist to be sure the race is really happening. […]

Read More
Nebraska Ed-Tech Startup Helps Students Improve as Writers, Avoid Overreliance on AI
Read More
Business Features, Spotlights

Nebraska Ed-Tech Startup Helps Students Improve as Writers, Avoid Overreliance on AI

After doing graduate studies at Stanford University in California, Adam and Alexa Sparks moved home to Nebraska to launch their startup business, Short Answer. Their educational technology (ed tech) platform helps K-12 students improve writing skills. Just three years after launching, Short Answer is used by over 80,000 educators in all 50 U.S. states and […]

Read More